Turning Strategy Into Enterprise Execution
Most leadership teams know the strategy. The harder question is why disciplined execution across functions, cultures and borders remains so difficult — and what it actually takes to close that gap.
That's the work we do at Lead it Forward.
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Who We Work With
Enterprise Leaders Carrying Real Accountability
We work with enterprise and regional leadership teams responsible for translating strategy into aligned action across complex, cross-functional and cross-cultural environments.
We also support Executive Committees where governance discipline, decision quality and collective leadership maturity are directly tied to business performance. If you lead at this level, you already know the stakes.
What We Do
High Performance Leadership Team Development
We design and guide structured development — adaptive enough to respond to what actually emerges. This is not a workshop series. It is a sustained architecture built around your team's mandate, culture and strategic context.
Strategic Contracting
Senior-level alignment from the start
Behavioural Diagnostics
Cross-cultural and leadership assessment
Immersive Interventions
Deep leadership team sessions
Real-Time Coaching
Decision patterns and interaction quality
Governance Integration
Embedded into leadership rhythm
Core Philosophy
Better Decisions. Not Just Better Collaboration.
Performance is defined by decision quality
How quickly decisions are made, how clearly they are owned, and how consistently they translate into action.
Better collaboration is not the goal. Better decisions are. The collaboration is what makes them possible.
Clarity & Speed
Faster, sharper decision-making
Enterprise Accountability
Ownership that holds across functions
Reduced Friction
Less cross-functional drag
Governance Standards
Consistency across regions
Behavioural Discipline
Composure under pressure
Cross-Cultural Leadership
Where Cultural Diversity Becomes Strategic Advantage
International teams rarely struggle because of strategy. They struggle because of invisible assumptions, unspoken expectations and cultural blind spots no one has made explicit.
Surface Dynamics
Make cultural patterns explicit and visible
Align Standards
Shared norms without erasing local nuance
Build Trust
Cross-geography trust that makes execution possible
Leadership Maturity
From Reactive Management to Systemic Leadership
Senior effectiveness is about the capacity to hold complexity without oversimplifying, navigate ambiguity without losing direction, and move toward systemic leadership.
We integrate vertical development principles throughout — helping leaders expand their range at the moments that matter most.
Leadership maturity is the foundation of enterprise resilience.
Individual Leader Support
Where it strengthens the collective, individual coaching is embedded within the broader team architecture. Individual growth in service of shared performance — not the other way around.
Services
How We Work
Every engagement is personally designed and guided by Bas. Strategy, behaviour, governance and culture are treated as interconnected — because they are.
Leadership Team Development
Multi-month engagements targeting measurable improvement in collective effectiveness — not just stronger relationships, but stronger outcomes.
Executive Committee Partnership
Governance discipline, decision quality and collective maturity that determines how an entire organisation moves.
Strategic Advisory & Interim Support
Selective senior People & Organisation roles for organisations facing a specific strategic inflection point.
The Focus of Every Engagement
Strategic Clarity
Mandate alignment
Behavioural Diagnostics
Senior-level insight
Decision Quality
Governance improvement
Cross-Cultural Capability
Collaboration across borders
Leadership Cadence
Integrated into your rhythm
Our work spans international organisations across technology, consumer packaged goods, FMCG and more. Cross-industry experience is part of what we bring — patterns invisible inside one sector often become clear when you've seen the same dynamic play out in another.
About
About Bas Bredenoord
I've spent more than two decades working with international leadership teams — across technology, personal hygiene and health, FMCG and veterinary care — in environments where the gap between strategy and execution is wide, the cultural complexity is real, and the pressure to perform is constant.
What I've learned is that most strategic challenges are not primarily analytical. They are behavioural. The strategy is usually clear enough. What's harder is building the leadership conditions that allow it to be executed with discipline, at pace, across a complex organisation.
That is what my work focuses on:
Strengthening enterprise-level alignment and collaboration
Improving governance and the quality of decisions
Expanding leadership capacity through vertical development
Embedding the behavioural discipline that execution requires
Lead it Forward is intentionally small. I personally design and guide every engagement — there is no team of consultants behind me, and no junior delivery. What you see is what you get.
That is a deliberate choice. The kind of work I do requires genuine partnership, sustained presence and a level of trust that only develops over time. For the right organisations, that is a significant advantage.
"Enterprise leadership requires mature partnership. I'm here for the long game."
The Lead it Forward Difference
Intentionally Small. Deliberately Personal.
Lead it Forward is intentionally small. Bas personally designs and guides every engagement — no team of consultants, no junior delivery. What you see is what you get.
The kind of work this requires demands genuine partnership, sustained presence and trust that only develops over time. For the right organisations, that is a significant advantage.
Enterprise leadership requires mature partnership. I'm here for the long game.
Contact Us
Lead it Forward
Lead it Forward — Registered with the Chamber of Commerce in 's-Hertogenbosch, The Netherlands — KvK: 86202448